Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
Full article: Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
How could a consumer's online brand related activities (COBRAs) on Instagram improve your tablet sectors brand reputation? | em262's blog
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The effect of product category on customer motivation for customer engagement behaviour - Żyminkowska - 2023 - International Journal of Consumer Studies - Wiley Online Library
![PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51772dc61f85e4ded405ee1663dc439f59c726be/17-Table1-1.png "PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar")
PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar
Consumer Engagement in online brand community
PDF) Introducing COBRAs
daan muntinga on Twitter: "Mind-blowing research by dr. @schivinski - and brought so phlegmatic! :-) https://t.co/GmnW6TGbQb" / Twitter
THE BUILDING BLOCKS OF SOCIAL BRANDS
Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media: Journal of Strategic Marketing: Vol 29, No 1
Muntinga et al. - 2011 - Introducing COBRAs.pdf - Introducing COBRAs Exploring motivations for brand-related social media use Daniël G. Muntinga | Course Hero
Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1
JTAER | Free Full-Text | How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
![PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/916b7e69f37ed65a7751ffa15ee6c740af7fe648/30-Figure1-1.png "PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar")
PDF] Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach | Semantic Scholar
Social media marketing - Wikipedia
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
THE BUILDING BLOCKS OF SOCIAL BRANDS On consumer-brand relationships in social media Daniël G. Muntinga, Edith G. Smit, Marjolein Moorman University of. - ppt download
Managing Brands in the Age of DIY-Branding: The COBRA approach | SpringerLink
PDF) Introducing COBRAs
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belajar journal by Radhiatul Mardhiah - Issuu
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - ScienceDirect
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PDF) Introducing COBRAs
Examining the Role of Social Media Marketing on Brand Love and Its Impact on Brand Centrality: The Study of Local Fashion Brands for the Millennials | Journal of Indonesian Economy and Business
